Take a Page From My SEO Notebook
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About Steve Toth
Hey, I’m Steve Toth. I was the full-time SEO Strategy Lead at FreshBooks, but I haven’t left the company, I actually made them a client so I can focus on my SEO consultancy for growth-stage, medium-to-large size companies.
I created SEO Notebook out of personal necessity. My notes were buried in Google Keep, Slack messages to myself, in email—they were completely disorganized. So I signed up for Evernote, thought of this idea, bought the domain on the same day and here I am.
Current clients include Mejuri, Format.com, FreshBooks, UpLead, Celtx, Carpages.ca and more. As a former agency employee, I put my SEO knowledge to work for brands including Porter Airlines, Toyota, KPMG, Intercom and EMI, but I also spent 7 years working on SMB clients like dentists, lawyers, plastic surgeons, trades, etc.
Over the last 3 years I’ve steered away from mainstream blogs and shifted my focus to working with and learning from some of the world’s top SEOs, taking notes along the way. My notebook is loaded with actionable, modern SEO strategies that you are not going to find on any mainstream outlets.
By putting what I learn into practice, I’ve been able to rank #1 for money keywords with over 200,000 searches per month and I was also able to double FreshBooks’ organic traffic with a custom strategy I developed.
My work has been discussed in USA Today, Business.com, Search Engine Land, Diggity Marketing, Search Engine Roundtable, Monitor Backlinks, Content King, Sumo.com, Business2Community, Databox, SEMrush, Moz and others.
I have been an SEO instructor at BrainStation and have done speaking engagements at Humber College, York University and CFRB NewsTalk 1010 “Ask the Experts” (a radio show with 60,000 active listeners). I’m also getting into affiliate marketing with some partners. I live for SEO, spending at least 12 hours per day learning and practicing.
Over the past year I’ve kept meticulous notes in an Evernote notebook. Join over 2500 subscribers and receive a page from my exclusive SEO strategy notebook each week and if you’re interested in 1:1 consultation, just drop me a line.