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Hey, I’m Steve Toth. I was the full-time SEO Strategy Lead at FreshBooks, but I haven’t left the company, I actually made them a client and now run SEO That Ranks, my boutique consulting firm focused on growth-stage companies in search of scalable channels.
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I created SEO Notebook out of personal necessity. My notes were buried in Google Keep, Slack messages to myself, in email—they were completely disorganized. So I signed up for Evernote, thought of this idea, bought the domain on the same day and here I am.
Current clients include international SaaS and eCommerce brands such as Mejuri, FreshBooks and Ownr (an RBC Ventures company). I'm also a Product Advisor for Keyword.com, working on their rank tracking tool and as a former agency employee, I put my SEO knowledge to work for brands including Porter Airlines, Toyota, KPMG, Intercom and EMI, but I also spent 7 years working on SMB clients like dentists, lawyers, trades, etc.
Since 2017, I’ve steered away from mainstream blogs and shifted my focus to working with and learning from some of the world’s top SEOs, taking notes along the way. My notebook is loaded with actionable, modern SEO strategies that you are not going to find on any mainstream outlets.
By putting what I learn into practice, I’ve been able to rank #1 for money keywords with over 300,000 searches per month and I was also able to triple FreshBooks’ organic traffic in less than a year with a custom strategy I developed.
My work has been discussed in USA Today, Business.com, Search Engine Land, Diggity Marketing, Search Engine Roundtable, Monitor Backlinks, Content King, Sumo.com, Business2Community, Databox, SEMrush, Moz and others.
I have been an SEO instructor at BrainStation (who are now my client) and have done speaking engagements at Humber College, York University and been a guest on numerous podcasts. I live for SEO, spending at least 12 hours per day learning and practicing.
Over the past year I’ve kept meticulous notes in Evernote. Join over 7000 subscribers and receive a page from my exclusive SEO strategy notebook each week.