What the industry is saying:

Glen Allsopp

Glen Allsopp


"I'm subscribed to three newsletters in the world of SEO, and Steve's SEO Notebook is one of them. He introduces me to people and ideas from the "underground" I hadn't yet come across, and if he continues to do that as he has, I'll continue to be a happy follower."
Kyle Roof
"Get all the golden nugs without having to scroll through the SEO groups on the internet to get them. SEO Notebook is a reliable source for well thought out SEO tips and tricks from industry leaders."
Kristina Azarenko

Kristina Azarenko


"I absolutely love SEO Notebook. Steve always manages to find the hidden gems and shares them with us every week. There's so much value in each note and I definitely recommend it to anyone who’s interested in SEO!"
Koray Tuğberk GÜBÜR

Koray Tuğberk GÜBÜR


"Steve's SEO Notebook is one of the best ways to learn the most crucial SEO techniques deeply without the need of scrolling. No puffiness, and stalling, only the necessary and clear key points to absorb the new techniques for your SEO skillset."
Steven Kang

Steven Kang

SEO Signals Lab

"I highly recommend Steve's SEO Notebook to anyone who is involved in SEO industry. I am a subscriber and I always look forward to his insights as he is an industry icon within the community with real experience in all levels of SEO."
Matt Diggity

Matt Diggity

Diggity Marketing

"Steve has curated one of the best resources in the industry for staying up on important and trending SEO topics. This one is a 'must subscribe' for anyone who is looking to get an advantage.”

About Steve Toth

Hey, I’m Steve Toth. I’m the former SEO Strategy Lead at FreshBooks and in 2020, I left the company and took them on as a client. Now I run SEO That Ranks, a boutique consulting firm focused on growth-stage companies in search of scalable channels.

Sign up today and receive my free SEO spreadsheet bundle:

  • Internal linking spreadsheet
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I created SEO Notebook out of personal necessity. My notes were buried in Google Keep, Slack messages to myself, in email—they were completely disorganized. So I signed up for Evernote, thought of this idea, bought the domain on the same day and here I am.

Clients include growing brands such as BrainStation, Mejuri, Ownr, and Signaturely.
I'm also a Product Advisor for Keyword.com, working on their rank tracking tool and as a former agency employee, I put my SEO knowledge to work for brands including Porter Airlines, Toyota, KPMG, Intercom and EMI, but I also spent 7 years working on SMB clients like dentists, lawyers, trades, etc.

Since 2017, I’ve steered away from mainstream blogs and shifted my focus to working with and learning from some of the world’s top SEOs, taking notes along the way. My notebook is loaded with actionable, modern SEO strategies that you are not going to find on any mainstream outlets.

By putting what I learn into practice, I’ve been able to rank #1 for money keywords with over 300,000 searches per month and I was also able to triple FreshBooks’ organic traffic in less than a year with a custom strategy I developed.

My work has been discussed in USA Today, Business.com, Search Engine Land, Diggity Marketing, Search Engine Roundtable, Monitor Backlinks, Content King, Sumo.com, Business2Community, Databox, Semrush, Moz and others.

I have been an SEO instructor at BrainStation (who are now my client) and have done speaking engagements at Humber College, York University and been a guest on numerous podcasts. I live for SEO, spending at least 12 hours per day learning and practicing.

Over the past year I’ve kept meticulous notes in Evernote. Join over 10,000 subscribers and receive a page from my exclusive SEO strategy notebook each week.

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