Quick On-Page Wins From Two Affiliate SEO All-Stars!

Notes

3 minutes well-spent

The following was a suggestion from a thread about SEO Quick Wins. It got the most likes and comments, so I figured I would share it with all of you.

Jeff Lenney suggests:

“Improve your time on site and bounce rate with CRO. 

  • Space out your paragraphs
  • use bullet points, add images
  • Gifs or videos every 300-400 words
  • spend at least $50 on a good logo and theme.

Trust me, improve your time on site and bounce rate, things will improve.”

Steve’s comment: this is such an easy win! Not using it too much here, but I’ve tried this in the real world and works like a charm!

Jeff also added:

“Internal links like a mofo. Just make it relevant. Soooo many affiliates and web devs ignore this and it works so friggin well. Took my big client main keyword from page 4 to the top of page 2 with JUST improving internal links and on page. Backlinks got them to page 1 this week. (250k monthly searches).

To elaborate a bit more on this, it’s good to do a full internal linking audit to see what anchor text is pointing where. You can use the FREE version of screaming frog to do this for smaller sites

  • then export the internal linking report into excel
  • sort by anchor text, and make sure your anchor text are pointing to the right URL.

For my client, they had internal links for their MAIN keyword pointing to 4 or 5 different URL’s, and when they started on page 4 – GOOGLE was rotating those URL’s in and out of the SERPs. Basically, Google didnt know what they wanted to rank for that keyword. I fixed this first, changed the internal links to point to the right URLs I was targeting and continued to do on-page SEO right.”

I asked Jeff a question on this:

Q: do you tend to add a bit of new content with each internal link, or just find a keyword on the page and link out from it?

A: Eh, it depends – if the main anchor text is already in the content, i’ll just add the link and leave it. If NOT – I may squeeze in a relevant sentence or paragraph to drop it in.

Didn’t catch my internal linking template? Here it is again:
https://docs.google.com/spreadsheets/d/10rbO8O7qXMhvsZlmEsXHuRBstoB64-h8zfudtdP_y1M/edit#gid=23228148

I also asked on-page SEO expert and founder of On-Page Academy Daniel Cuttridge if he had any quick on-page wins and this was his answer:

I think a great quick win that not everyone remembers to do is set a different H1 and Page Title.

Default functionality in WordPress duplicates the H1 into the Page Title. Even with plugins, it often only adds the brand name to the Title.

This leaves a lot of opportunity on the table. So for best results we should use both uniquely.

Most people agree that the max limit for Headings can safely exceed the Page Title limit.

This opens up the possibility for some quick wins when optimizing for long-tails or adding in related words, synonyms etc.

Steve’s comment: while I have seen tests that suggest H1s and titles should be the same, if you are targeting multiple, similar value/search volume keywords, adding variations will probably help you. Like with anything in SEO, YMMV.

If you’re looking for help with your on-page SEO, I highly recommend Daniel Cuttridge’s group: On-Page Academy

My final tip is: if you follow Jeff’s advice, at the beginning of the note, don’t forget to put a “last updated date” at the top of your page. Users love this, just make sure you update it periodically. If you’re using datePublished schema, make sure to update that, too.

If you want a simple way to remind yourself to do things, I suggest https://www.followupthen.com thanks to Rand Fishkin for putting that site on my radar many moons ago!

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